Senior Expert, Business Marketing (Digital MKT)

The job holder take responsibility for the activities of bussiness marketing of division, including:1. Business Marketing Planning2. Design of MKT content for Program/ Campaign3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer;direct marketing; below the line are those campaign communicated 4 Marketing performance management4. Marketing performance managementKey Accountabilities1. Business Marketing Planning- Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities andlinking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economicsectors/activities, customer groups- Manage execution of marketing activities, budget, premium / stocks and provide monthly update- Co-ordinate with related parties to build communication proposition and creation of perception for products,solutions, aligned with brand name and target customer insight- Drive preparation and implementation of NPS survey2. Design of MKT content for Program/ Campaign- Design content for marketing program, campaign- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program,campaign3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer;direct marketing; below the line are those campaign communicated via sales channel)- Develop, embed and manage campaign management mechanism including standard campaign specification,campaign proposal, campaign fulfilment process and documentation- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon,above the line media, social media, strategic sponsorships, etc. (if any)- Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g.TET premiums, Mid-autumn festival gifts, etc. if any)4. Marketing performance management- Develop KPIs and approach for assessment of marketing value- Monitor marketing programs and campaign performance / fulfilment