Mô Tả Công Việc
Content Development:- Generate creative concepts, campaign's ideas, umbrella message, and lead copy development across platforms.- Craft compelling copy, scripts, captions, and stories that reflect brand identity, resonate with target audiences, and align with business goals.- Develop a quarterly content calendar and manage execution across platforms and communities.- Collaborate closely with designers, videographers, and creative agencies to ensure all content is on-brand, culturally relevant, and of high production quality.Agency & Stakeholder Management:- Brief, supervise, and evaluate the performance of creative agencies.- Ensure productive agency and vendor relationships that drive our brand forward.- Manage fan engagement and escalate issues to relevant guest relations, store operations, product teams and other functional partnersData-Driven Improvement & Reporting:- Extract insights and recommend improvements based on content performance, audience behavior, and trends.- Stay updated on social trends, platform updates, and competitor activities to keep content fresh and relevant.- Monitor the performance of social campaigns and content using analytics tools.- Measure campaign results and provide data-driven recommendations for improvement.Community Engagement:- Oversee fan engagement efforts and ensure timely responses to audience interactions.- Manage influencer partnerships and advocacy programs to expand brand reach.
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Yêu Cầu Công Việc
- 03+ years of experience in content planning, copywriting, or social media, preferably with agency exposure or in-house creative roles for consumer brands.- Proven history or working on strong brands and achieving positive business results.- Knowledge and interest in social media, with knowledge of social media listening & reporting tools- Ability to translate the brand voice into compelling social media content.- Sharp eye for data trends and the ability to explore and communicate factors that may account for these trends.- Creative & Open-minded, Collaborative, Results-driven, Strong ownership.
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Hình thức
Full-time
Mức lương
Thỏa thuận
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