Trade Category Development Manager (GT)

A Category Development Manager analyzes data and insights to identify retailer and consumer/ shopper trends on GT channel, devises long-term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product.
Report to: Trade Marketing Manager

• Build specific channel on Trade Category plan to align with Trade Marketing Plan to deliver Category objectives (Weighted and Numeric distribution) so that it could maximize business goal on AOP.
• Define and develop strategies to maximize Category/ Brand potential through sales opportunities and allocate funds for each activity while analyzing potential growth and risks of Category.
• Proposed and executed trade marketing activities and drive go-to-market on growth Category plan on approved budget.
• Work closely with sales force to collect market information and propose sales initiatives to protect product presence at POSM and to match Trade objectives with each market needs.
• Liaising closely with all relevant brand team members
• Monthly Review and analysis to do the Sales forecast on GT channel activities on Category to propose trade activity plan foreach market needs.
• High level tactical planning.

Conformation:

• Closely track and collaborate with other Marketing team/ Customer Development/ Supply Planning in marketing expenditures by assigned projects within the marketing budget and required timeline.

Others:

• Take part in cross-functional Project as required.
• Coperate with cross-functional departments.
• Other tasks are requested by TMM/ BOD.