JOB PURPOSEWe are seeking a detail-oriented and proactive Business Analyst to join the LocknLock eCommerce team. This role will be responsible for managing and analyzing Change Requests (CRs) related to our Salesforce-based systems, while also monitoring and improving website performance through data analysis. The ideal candidate will serve as a key liaison between business stakeholders and the technical team to ensure business needs are met with practical, scalable solutions.KEY RESPONSIBILITIES1. Manage Salesforce System Change Requests• Collaborate with departments (Sales, Marketing, Customer Service, etc.) to gather business requirements.• Translate business needs into technical documentation (BRD, User Stories, Use Cases, etc.).• Work closely with the technical team to assess feasibility, prioritize tasks, and coordinate implementation.• Track progress of development, conduct UAT (User Acceptance Testing), and coordinate go-live sign-off.• Ensure system changes align with business goals and do not disrupt existing operations.2. Analyze Data to Optimize Website Performance• Monitor and analyze key eCommerce KPIs: traffic, conversion rate, bounce rate, average session duration, form submissions, online revenue, etc.• Utilize tools such as GA4, Google Tag Manager, Data Studio, Hotjar, and BigQuery to extract actionable insights.• Identify friction points in user journeys and recommend improvements in UI/UX, checkout process, and website functionality.• Propose and run A/B tests to validate assumptions and improve performance.• Support cross-functional teams with reports and data-driven recommendations.3. Documentation & Business Process Standardization• Maintain clear and up-to-date documentation of business flows, system functions, and user guides.• Standardize the process for collecting and evaluating new feature/change requests.• Ensure traceability and transparency throughout the change management process.4. Operational & QA Support• Monitor system performance and coordinate with the IT team to resolve technical issues.• Participate in system testing (UAT, regression tests) and provide feedback from a business perspective.• Identify opportunities for innovation and propose new solutions to support LocknLock’s digital growth.