Performance Marketing Specialist (Mobile App)

We're seeking a sharp, data-driven Mobile App Marketing Specialist to drive user acquisition and growth for our new product for Gen Z. You'll expand our Gen Z user base, boost app visibility, and optimize the marketing funnel for deep engagement and retention by deeping proficiency in data analysis using Google Analytics (GA4) - Firebase as an SDK for Mobile App Tracking.1. Mobile App Marketing • Plan & Execute Paid Campaigns: Strategize and optimize paid app install campaigns on platforms popular with Gen Z (e.g., TikTok Ads, Facebook/Instagram Ads, Google UAC, Apple Search Ads).• Master ASO for Discovery: Lead ASO strategies (keywords, video assets, screenshots) to boost visibility and conversion rates in app stores.• Performance & ROI: Monitor and optimize campaigns against key metrics (CPI, ROAS, LTV) for efficient budget use and maximum ROI.• Unlock Organic Growth: Identify and implement organic acquisition opportunities, including viral initiatives and influencer collaborations.• Stay Ahead of Trends: Keep current with mobile marketing trends and competitive landscape, adjusting tactics proactively.2. Data Analysis & Growth Optimization: • Deep User Behavior Insights: Analyze app data to understand Gen Z user behavior and identify optimization opportunities.• Actionable Reporting: Create engaging reports/dashboards tracking KPIs like downloads, active users, and feature adoption.• A/B Test & Iterate: Design and execute A/B tests on features and creatives, using results for data-backed improvements.• Data to Strategy: Convert complex data into clear, actionable recommendations for campaigns and app enhancements.• Problem Solving: Identify bottlenecks and propose data-backed solutions.3. Google Analytics (GA4) Expertise:• GA4 Ownership: Own GA4 implementation, ensuring accurate tracking of Gen Z user interactions and conversions, especially for "buddy" features.• Behavioral Funnel Analysis: Analyze user journeys and funnels in GA4 to understand behavior and identify drop-off points.• Direct Marketing Impact: Leverage GA4 insights to optimize mobile app marketing and ASO strategies for Gen Z.• Data Integrity: Audit GA4 data for accuracy and troubleshoot discrepancies.• Continuous Learning: Stay updated with GA4 developments, integrating new features.4. Integrated Digital & Media Performance• Unified Messaging: Collaborate to ensure consistent messaging and CTAs for app installs across all digital touchpoints (web, social media, email, influencer channels, community forums).• Holistic Impact: Analyze the impact of broader online marketing activities on app performance and Gen Z acquisition.• Channel Management: Manage web, social media (strong emphasis on TikTok, Instagram, Facebook), Email, and Blog content to attract and engage Gen Z.BENEFITS:• Up to 27 full-paid days of annual leave• Competitive remuneration package• Professional, Transparent, and Friendly working environment• Lunch allowance• Phone allowance• Health and Accident insurance 24/7 program• Annual health check• On job Training & Coaching program• Very nice office at the center of HCMCWorking time: Mon-Fri (9 AM - 6 PM)