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Mô Tả Công Việc
This position will lead marketing programs to deliver marketing strategies and support the business targets. Job Responsibilities:Market Research and Analysis:• Get updated information about competitor activities, strategies, pricing, and promotions programs• Update the competitive data to Sales for weekly sales meeting• Analyze market competitive environment data to propose proper marketing programs Retail Marketing Program Development and Execution:• Lead the development of retail marketing initiatives• Develop detailed retail campaign plans, including objectives, target audiences, budgets, timelines, and key performance indicators (KPIs). Co-work with Brand Manager to implement campaigns across various channels, such as digital, print, events, and promotions.• Support for Dealer Marketing activities nationwide by providing the directions, concepts, or guidelines to execute the retail campaigns• Provide clear instructions, templates, and best practices to dealerships to ensure consistent brand messaging and effective campaign execution. • Prepare documents for payment process after completion of each marketing program or Dealer support• Event Management supporting for Primary Brand or Nameplates Partnership Development and Management:• Develop and sustain partnership programs to offer additional benefits to customers • Identify and cultivate strategic partnerships with organizations/ banks to expand reach, generate leads, and drive sales. • Manage existing partnerships, ensuring mutually beneficial outcomes.Tasks to do by Central/Regional team:
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Yêu Cầu Công Việc
Education & Experience:• A bachelor's degree in Business Administration, Marketing, Sales or a related field is typically required. A master's degree can be an advantage.• Minimum of 5-7 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.Key Skills & Competencies:• Understanding of business plan, brand positioning & management and consumer insight.• Understanding of media planning & creative asset management• Understanding of Vietnamese consumer's buying behaviour in automotive industry• Strategic thinking and analytical skills for conducting market research and competitive analysis.• Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.• Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work• Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and relevant sales and marketing software.Industry & Market Knowledge:• Basic knowledge on automobile industry, market segmentation• Up-to-date knowledge of industry trends, competition and Vietnamese government's policies in auto industryPersonal Attributes:• Proactive, results-oriented, and driven to succeed in a fast-paced environment.• Strong work ethic, with the ability to work independently and as part of a team.• Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.TO APPLY, PLEASE ACCESS FORD CAREER SITES (For the fastest and most efficient application process, and to ensure your resume gets immediate attention, please apply directly through the Ford careers website. We prioritize reviewing applications received through our official channels)(COPY THIS LINK AND PASTE IT INTO YOUR BROWSER) https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/38785/?utm_medium=jobshare&utm_source=External+Job+Share
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Hình thức
Full-time
Mức lương
Thỏa thuận
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