Senior Content Marketing Specialist (Upto $7000)

ABOUT THE ROLECrossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.As a Senior Content Marketing Specialist at Crossian, you will employ your expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?WHAT YOU WILL DO1. Product Strategy and Planning• Research and keep track of e-commerce market movement• Identify viral product trends on multiple platforms & marketplace, build product portfolio from team members to achieve business goals.• Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs.• Mastermind a content calendar that keeps engagement high and conversions rolling in.2. Content Creation and Distribution• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites.• Keep a keen eye on content performance and metrics, optimizing for conversions.• Collaborate with designers, videographers, and other creators to make visually arresting content.3. Analytics and Performance Optimization• Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness.• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.• Stay up-to-date with industry trends and best practices in content marketing, implementing innovative strategies to drive results.