Senior Marketing Executive - Sports Fashion

1. Marketing Execution:Assist in the planning and execution of marketing activities, including advertising, media, PR, and promotions.Implement and monitor marketing campaigns to ensure alignment with brand objectives and KPIs.2. Content and Communication:Develop and manage marketing content for various channels, including digital, print, and social media.Coordinate with external agencies, social groups, KOL/ Influencers, Key stakeholders in Sports industry to support marketing initiatives and ensure consistency in brand messaging.3. Market Analysis:Conduct market research and analyze trends to provide insights and recommendations for marketing strategies.Monitor competitor activities and consumer behavior to inform marketing tactics and adjustments.4. Cross-Functional Coordination:Collaborate with merchandising, operations, and online teams to support integrated marketing efforts and ensure alignment with business goals.5. Reporting and Administration:Track and report on campaign performance, including metrics and outcomes, to evaluate effectiveness and inform future strategies.Assist in managing marketing budgets and ensuring cost-effective use of resources.6. Process Support:Ensure smooth execution of marketing processes and activities, providing administrative support as needed.