Senior Performance Marketing Specialist (Up to $7,000 + Sign on Bonus)

ABOUT THE ROLECrossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.As our Senior Performance Marketing Specialist, you'll be in charge of developing and executing performance-driven advertising campaigns. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in performance marketing and a proven track record of achieving significant growth and driving results.To acknowledge and support talent, a Sign-On Bonus up to 3 month is available for those joining Crossian before December 31. This one-time reward ensures you feel valued and fully recognized from your very first day with us.WHAT WILL YOU DO• Develop and execute performance marketing strategies on platform to acquire customers and boost customer lifetime value.• Plan, set up, and optimize Facebook advertising campaigns effectively.• Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.• Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.• Keep your finger on the pulse of Facebook advertising trends, best practices, and changes in the ecosystem, so we can stay ahead of the curve.• Test and iterate ad creatives, audience segments, and campaign strategies to continuously improve performance and maximize return on investment.• Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.