Advisor, Market Research

Job PurposeThe Advisor, Market Research is a strategic leader responsible for driving insight-led decision-making across Techcombank, Ecosystem. This role designs and oversees advanced research programs that combine deep customer understanding with robust data analytics, automation, and predictive modeling. By proactively identifying market shifts and customer trends, the Advisor enables business units to anticipate needs, optimize strategies, and deliver differentiated value propositions.Key Accountabilities Strategic Research Planning & Execution• Develop and lead a proactive market research agenda that anticipates customer behavior, competitive dynamics, and emerging trends.• Translate business and marketing objectives into structured research programs using advanced methodologies and analytics.• Guide segmentation efforts by identifying sub-segments based on lifestyle, financial needs, and behavioral patterns.• Oversee research aligned to customer journeys, uncovering pain points, expectations, and opportunities for value creation.• Direct research to support the development of Customer Value Propositions (CVPs) and financial solutions tailored to target segments.Insight Advisory & Business Partnership• Partner with business units to understand strategic needs and translate them into research objectives.• Recommend optimal research methodologies and synthesize findings into strategic insights for decision-making and planning.• Support internal research initiatives such as employee surveys in collaboration with the HR Division.Data-Driven Insight & Automation• Leverage data analytics tools and platforms (Power BI, Tableau, Python/R, CRM systems) to automate insight generation and reporting.• Apply statistical modeling, clustering, and predictive techniques to uncover hidden patterns and forecast customer needs.• Build and maintain a centralized customer research database with automated dashboards for real-time decision support.Methodology & Advisory Excellence• Advise on optimal research methodologies (quantitative, qualitative, ethnographic, experimental) tailored to business questions.• Ensure research rigor, validity, and relevance through strong methodological governance and vendor oversight.• Consolidate and distill complex research findings into strategic insights for senior leadership, enabling data informed planning and innovation.Key RelationshipsDirect Manager: Head of Market ResearchInternal Stakeholders: N-1 and members of related business & functional units, TCB Group, EcosystemExternal Stakeholders: Market research companies, Data research organizations