Digital Marketing Executive

SOCIAL MEDIA:

• Plan and manage the Company’s social media strategy using social media

channels (i.e. Facebook, YouTube, Instagram, Google My Business), ensuring

the content fits the Company’s tone of voice and supports business goals

• Track, measure, and analyze all initiatives to report on social media ROI

through using tools such as Google Analytics, Facebook Business Manager and

our sales-based data

• Establish and follow innovative seeding topics on Facebook Group to attract

target customer

• Work to improve the Company’s social media strategy through competitor

and market analysis, detailed analysis and reporting, then making and

implementing recommendations

• Stay up to date with Digital Marketing trends, potential new channels and

strategies to stay ahead of the market, including updates to social media

marketing, Google & Facebook Ads, Google Display Network

WEBSITE MANAGEMENT & SEO:

• Responsible for updating the Company’s websites while ensuring best SEO

practices and user experience principles are maintained

• Manage both on and off page SEO for the Company, improving search

rankings and search results by way of keyword research, page optimization,

back-linking etc.

• Understand and reduce bounce rate, increase page stickiness and improve

conversion

• Stay up to date with the evolving trends and changes with SEO.

EMAIL & SMS MARKETING:

• Deliver and measure email & SMS marketing activity in line with the Marketing

Manager’s direction;

• Measure results and optimize the lead nurturing workflows for these segments

to convert leads into customers, utilizing these marketing automation systems