E-commerce Supervisor/Giám sát kênh thương mại điện tử

E-commerce Supervisor is the strategic driver of the hotel's direct online revenue. This role is responsible for optimizing the hotel's website, managing Online Travel Agency (OTA) partnerships, and executing digital campaigns to maximize direct bookings, increase profitability, and enhance the online guest journey across all digital touchpoints.

Key Responsibilities

Website & Direct Booking Optimization: Manage the hotel's official website (content, user experience, SEO) to maximize conversion rates. Implement A/B testing and analytics to improve performance.

OTA & Channel Management: Serve as the primary liaison with key OTAs (Booking.com, Agoda, Expedia, etc.). Manage rates, inventory, content, and promotions to optimize ranking and profitability while minimizing channel costs.

Digital Campaign Execution: Plan and execute targeted digital marketing campaigns (SEM/Google Ads, meta-search, retargeting, email marketing) to drive traffic and direct revenue.

Performance Analysis & Reporting: Monitor daily, weekly, and monthly performance metrics (direct revenue, website traffic, conversion rate, OTA production, ROI). Analyze data to identify trends and provide actionable insights and reports to management.

Team & Project Supervision: Oversee the work of team. Lead digital projects such as website updates, campaign launches, and system integrations.