Market Research Manager

JOB OVERVIEWAs Market Research Manager, you will lead the company’s efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning.KEY RESPONSIBILITIES:- Lead market intelligence activities, including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates.- Develop and manage quantitative and qualitative research projects (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies.- Translate complex data into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning.- Track emerging trends such as electric vehicles (EVs), autonomous driving, shared mobility, and digitalization in the automotive sector.- Supervise and mentor a team of analysts/researchers; ensure high-quality data collection, analysis, and reporting.- Build and manage internal dashboards and reporting tools using Excel, Power BI, Tableau, or equivalent platforms.- Collaborate closely with Marketing, Sales, Product, and Strategy teams to align research findings with business needs.- Prepare and present research findings to senior management, including C-level executives.- Manage research budgets and relationships with external vendors or consulting firms.