WHY ESOFT?Esoft belongs to Esoft Group, a leading player in the global real estate marketing sector, known for innovative solutions and high standards. Esoft caters to real estate photography companies worldwide in post-production services. With a strong presence in key markets like the US, Europe, Australia, and New Zealand, we’re the preferred choice for companies looking to enhance their services and efficiency.If you are looking for a global culture with a dynamic, fast-paced environment that encourages you to grow and develop diverse skill sets, this is for you.You will get abundant opportunities for professional growth and an impressive career trajectory, complemented by competitive compensation, health benefits and travel packages. We also offer hybrid work settings and mentorship from experts.RESPONSIBILITYLead Generation:- Initiate the improvement of lead generation campaigns - working across paid ads, re-marketing, SEO, content, email marketing, partnership. Set up campaigns, write copy, build landing pages, monitor paid spending and report on the results.- Have strong understanding of lead scoring models to assign points to each criterion, segment leads into categories, test and optimize the lead scoring model-Track and analyze lead quality, conversion rates, sales cycle length, revenue, and ROI.- Optimize email marketing campaigns and marketing automationsConversion and Engagement:- Conduct A/B testing and experimentation to optimize conversion rates, user experience, and campaign performance- Support web copy improvements, set A/B tests on website, and identify and improve UX friction points.Report and Market Research:- Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing- Do market research and stay informed about industry trends, emerging technologies, and best practices in growth marketing and the real estate and photography sectors to drive innovation and competitive advantage.- Evaluate competitors' digital strategies and recommend improvements to maintain Esoft's competitive edge.