Assistant Director of Sales & Marketing

1. The incumbent in the position is responsible for managing the corporate accounts or area of coverage assigned to him/her which includes making regular calls to assigned accounts, developing new accounts, negotiating contracts and maintaining good working relations with actual clients in order to meet and exceed the targets set and the overall hotel budget.

2. As Assistant Director of Sales, assists the Department Head in supervising the sales employees by providing training, coaching and managing the performance of subordinates to ensure they meet their individual targets.

3. Also, work closely with the Director of Sales and Marketing to determine appropriate sales strategies in all market segments towards maximizing the hotel’s revenues.

4. The incumbent in the position is also required to assist in all sales efforts of the hotel totaling 340 rooms and Food & Beverage Outlets.

5. Plan and manage sales calls to designated key accounts according to Account Management procedures in keeping with Melia’s standards, on an annual, monthly, weekly and daily basis.

6. Develops and maintains key accounts through personal sales calls, correspondence with existing / potential client base, and attendance at travel and related industry meeting / trade shows / sales blitz.

7. Maintain good relations with key accounts and solicit daily room night production of individuals, groups and conference business from the existing and new accounts in order to meet sales targets.

8. Handles all inquiries from potential clients that may involve meeting, site inspection, negotiation and contract writing.

9. Organize VIP’s arrivals, welcome and provide them with assistance during their stay upon needs according to the Kempinski Hotel Huizhou Standards and in order to meet guest satisfaction.

10. Negotiate new contracts and renewals for all key accounts in order to meet sales targets.

11. Ensure clients are kept updated with latest development in hotel, and senior managements are kept updated on changes in companies, market events, market trends, customer feedback on hotel and competitor activities.

12. Follow-up on all enquiries pertaining to rooms, meeting and banquet until business is secured.

13. Regularly entertain clients, conduct site inspection, attends promotional functions organized by the hotel or represents Hotel at external functions.

14. Prepare all hotel correspondence related to rooms, meeting and banquet business.

15. Prepare a monthly sales activities report on areas designated to him/her and his/her immediate sales team.

16. Monitors and reviews sales performance through weekly sales calls report to ensure hotel’s objectives are met with regards to rooms and banquet revenues.

17. Keeps Director of Sales & Marketing updated on sales efforts progress and bookings, conferring closely on matters of special handlings or unusual developments, recommending necessary sales actions to better compete in the market place.

18. Assists the Director of Sales & Marketing in the preparation of the Marketing plan and the manning guide.

19. Performs any other duties assigned by management.