Director of Marketing

Job Purpose The person in charge of the management position and is fully responsible for the Marketing and CorporateCommunications activities of the enterprise, including:- Planning the business marketing strategy and managing marketing effectiveness, overall communicationstrategy for the company's internal and external activities (public relations) in line with the brand orientation- Building marketing content for programs / campaigns; building plans and inspirational communication routes tospread the company's brand value to the public and employees, building management plans, preventing andhandling brand risks- Building and implementing marketing campaigns; communication activities and content; ensuring thatcommunication content to the public and employees is implemented consistently and accurately with thecompany's strategy, brand and core valuesKey Accountabilities (1) 1. Business marketing plan and marketing performance management- Build and implement the company's overall marketing schedule, detailing marketing activities and linkingcampaigns to the general strategy by segment, economic sector/activity, Customer group...- Manage the implementation of activities, budget, marketing costs and update periodically- Coordinate with related units to build communication programs and create recognition for products, solutions,suitable for the brand and target Customers- Promote the preparation and implementation of quality surveys (NPS)- Design, build, implement, manage the Customer loyalty program through coordination with other Blocks andPartnerships- Build KPIs and ways to evaluate marketing value, monitor marketing programs and effectiveness/completionof campaigns2. Design marketing content for programs/campaigns- Design content for marketing programs and campaigns- Collaborate with internal and external stakeholders (e.g. agencies) to design content for marketing programsand campaigns3. Marketing campaign management- Develop, integrate and manage campaign management mechanisms including standard campaignspecifications, campaign proposals, campaign contact strategies, campaign execution processes and guidancedocuments- Increase community awareness and brand building through collaboration with the bank-wide Marketing teamto participate in awards...4. Strategic communication planning (stragegic communication) according to brand orientation- Develop public relations, manage mass media channels to the press and effectively implement the company'sproactive communication strategy.- Build brand position, position the company's brand in the media and press.- Be responsible for conveying brand-related messages consistently.- Enhance brand recognition, awareness of products, services, financial solutions, ensure comprehensive brandcoverage in mass media.- Be a bridge between businesses and customers, partners and media units.- Develop strong relationships with the press to promote the brand, spread the brand's position in the massmedia.- Maintain and develop regular and continuous relationships with media units and media experts with greatinfluence in the field.- Manage the implementation of corporate communication campaigns, including measurement, reporting andimprovement recommendations.5. Develop and implement communication risk management and brand protection plans- Develop a communication risk management plan in the overall corporate communication strategy.- Quickly and promptly detect emerging risks that negatively affect the company's reputation and brand.- Develop and implement the best solutions to resolve emerging situations, minimizing possible communicationrisks.- Report on communication risk management results.6. Manage and develop internal communication activities- Develop and implement a company-wide strategic communication plan.- Manage the operation and development of the company's internal communication channels.- Organize the production of creative designs in the unit's professional activities according to brand orientation.- Coordinate the development and organization of internal communication programs, connecting the entirecompany according to the brand strategy.- Manage and organize internal events on a company-wide scale.- Evaluate and measure the effectiveness of internal communication channels and internal communicationactivities, thereby proposing solutions to improve and enhance efficiency.7. Manage activities and budgets- Develop and manage the unit's operating budget plan.- Manage corporate communication data information and activities to build a communication informationdatabase.PEOPLE MANAGEMENT- Oversee human resources planning and execution (headcount & costs) of their function/ sub- function- Attract, onboard and retain the right talents for a high- performing team- Establish and communicate sub- function/ function and individual KRAs/ KPIs, goals, action plan, expectationsand results to reporting line- Manage sub- function/ function performance & provide feedback regularly (following the annualperformance management cycle)- Define team’s capability requirements and enable team member’s professional and personal developmentthrough capability assessment, training, coaching & feedback, mentoring, etc.- Motivate and recognize team members’ contributions towards the team’s shared goals- Responsible for developing talents within the function/ sub- function- Act as a role model and promote corporate culture at function/ sub- function level- Understand & communicate relevant HR offerings to team members.