EC Marketing Executive

Purpose:(Why the position exists, within which limits and according to which objectives?) This position has a responsibility for supporting each channel (MT, TT or e-commerce) as a trade marketing function, to achieve both internal/external business KPIs, by closely working with each channel/customer team to ensure channel strategies into POP executions. This position is required to have business skills to develop tailored master plan in each channel/customer with well aligned with channel strategy, and also work with PIC of each customer to follow up the executions at shopfront. Also, this position has a responsibility to ensure effective business operation in each channel/customer, i.e. trade expense management, sales forecast management, to be smoothly link with marketing, logistics, production as well as financing department. EC & Online Retailer - Brand strategy building : - Build Brand Strategy, Marketing activities, Digital Marketing, Content Create and Affiliate Marketing. - Plan Product forfolio, Category concept building for Consumer / Shopper marketing cross the marketplace platforms (Lazada / Shopee/ Tiki/TikTok…Live commerce, Social Commerce) and support key Online Retailers - Inline with MKT master plan to deliver high performance E-commerce marketing activities. Digital MKT: - Developing SiS Layout, EC campaign contents management (Langding Page, thumbnail design, Infographic Banner advertising…....) - Optimizate Product launching via social communication - Monitor Advertising campaigns to target shopper/ consumers and increase interaction. - Lives commerce & Affiliate plan Content Create: - Inbound MKT with creative content to engage shopper/consumer to increase Brand Awareness and Influencer - Viral MKT, Videos cripts, website, KOL & KOC influence MKT - Alnalize and evaluate indicators of the effectivness of MKT content, shopper and consumer insights Finance Management: - Leading the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign. - Mange EC Account and utilize Brand Fan page and ensure advertising budget effectiveness. - Weekly, monthly analyze advertising and report to optimize next campaign. EC & Online SiS- and Campaign Forecast management - Follow SiS layout ( SiS landing pages - Banner - Thumbnail Infographic …..) promote products effectively. - Monitor Advertising campaigns, adjusting achieve the best efficiency increasing interaction and targeting customers. - Assortment Planning to optimize campaign. - Forecast and Consigment stock management Effective Communication: - Maintain general communication in relation with key Partners - Manage general communication with other functions (Marketing, finance, logistics, production…..) Payment management(Agency Fee…..) - Cooperate with Agencies, Finance Accounting to check and proceed Payment for MKT expense. Report - Report to EC Sales mgr. all of MKT activities at SiS , online retailer and promoters operation. - Market information, competitors' activities, campaigns highlight, MKT activiities - Monthly MKT activities Report Other assignments from the direct supervisor * Participating in relevant internal and external training programs of personal and professional development. * Replace EC Manager in some specific assignment in his/her absence * One Team working collaboration.