[HN] Cluster Digital Marketing Manager

In this role, you will develop and execute digital marketing strategies, manage online advertising campaigns, social media presence, and website content to maximize visibility and engagement. Analysing market trends and customer data, you will refine marketing tactics to improve ROI and maintain a competitive edge. Your leadership and innovative approach will be crucial in achieving the cluster’s marketing and revenue targets while fostering a collaborative environment among team members.

Duties & Key Responsibilities

• Maintain a close working relationship with the APAC & SEA marketing and distribution team to achieve Retail revenue budgets.

• Support property operational teams drive F&B revenues through use of brand standard F&B collateral.

Marketing Execution:

• Execute online marketing initiatives set by the Cluster Commercial Director

• Work with APAC and SEA marketing teams to grow property awareness within the domestic market using social media campaigns.

• Be the ambassador of all digital content being on-brand.

• Create cross-promotional opportunities with third-party sites or sister properties to maximize exposure.

Website and Content Management:

• Oversee and maintain the brand websites and special offer pages for all properties, ensuring content aligns with marketing initiatives.

• Manage online content across brand.com and OTAs ensuring the highest content scores and striving to have the best quality content versus the competition to maximize Retail conversion.

• Efficiently utilize Hilton online tools and marketing resources

Performance Review and Improvement:

• Review and improve Retail conversion through consistent enhancement of digital channels and through effective use of Hilton tools and brand initiatives.

• Analyze market trends and customer data to refine marketing tactics and improve ROAS.