Marcom Manager/ Trưởng phòng truyền thông tiếp thị

1. Public Relations

 Works closely with the sales and revenue team to develop, drive and implement strategic PR/Marketing Communications Plan to drive top and bottom lines.

 Builds and maintains a comprehensive list of media contacts, taking full responsibility for the key media by maintaining and developing close relationships.

 Writes press releases for appropriate targeted media, locally, regionally and internationally.

 Works closely with the hotel-appointed PR agency and/or Corporate Office on developing story angles.

 Plays a key role in community and government relations as well as VIP handling.

 Ability to recognize, secure media opportunities for brand elevation/hotel awareness and development of partner relationships through directing and attending for e.g. press events, media interviews, familiarization trips, hotel awards, hotel sponsorships, event collaborations.

 Conducts press blitzes, hotel media/PR events or activities when appropriate and in line with hotel/brand business goal.

 Local market knowledge is highly regarded.

 Prepares the monthly communications and media reports on a timely basis.

 Monitors activities of competitor hotels and trends within the industry.

2. Branding

 Ensures thorough understanding of the Group’s and hotel’s brand governance as “custodian of the brand”, and hotel’s compliance with brand identity and graphic standards.

 Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the Brand Guidelines.

 Supervises the production and quality of all displays and signages in hotel public areas, ensuring brand compliances.

 Supervises and budgets for quality and on brand gift items as appropriate.

 Ensures correct usage of hotel logo on gift items as stipulated in Brand Guidelines.

 Supervises the in-house/hotel-appointed graphic designer and/or print supplier.

 Supervises and directs photography and videography for advertising, collateral and public relations purposes in line with Photography and Videography Guidelines.

 Proactively collaborates with Corporate Office to roll-out relevant branding campaigns to ensure branding and performance uplift for the hotel, brand and Group.

3. Marketing, Campaigns and Loyalty

 Establishes tactical advertising/marketing campaign opportunities and key performing metrics with DOSM, advertising and/or online marketing agencies at a property level (on guestrooms, food & beverage and/or other outlets), enabling more customized and need based marketing.

 Maximizes media budget by ensuring that the hotel's creative message and media activities are consistent with the Group’s advertising campaigns.

 Ensures that the advertising creative is in synergy with the Group, projecting a consistent and quality message.

 Assists with content production, this includes copywriting/editing and design management.

 Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.

 Proactively collaborates with Corporate Office to roll-out relevant tactical campaigns to ensure branding and performance uplift for the hotel, brand and Group.

 Tracks and evaluates ROI, report and share results. Continually optimizing campaign performance by assessing actual performance against standards to determine whether the marketing campaigns are on target to reach goals and takes corrective actions as necessary.

 Contribute to Radisson Rewards/WeHotel membership enrolment goals.

4. Social Media

 Responsible for the hotel’s social media and digital presence.

 Ensures all social pages and entries adhere to Radisson Hotel Group’s social media policy.

 Social champion and online lead – plan and create social content calendar, and manage daily content on social channels - Facebook, Instagram and/or WeChat for the hotel.

 Community management - reply comments and engage with audiences on a daily basis through Facebook, Instagram and/or WeChat.

 Photography, videography and editing for social platforms.

 Maintains and updates hotel’s website content to ensure brand standards and web audit goals are met.

 Ensures hotel information is updated regularly on the internet/intranet.

5. Crisis Communications Management

 Fully aware of and understand the corporate and hotel crisis management flow.

 Key personnel in-charge of crisis communications handling that includes but is not limited to media, external guests and partners; under direct supervision from the hotel General Manager.

 Drafts holding statement for any hotel crisis case.

Yes I Can Philosophy

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

 Gives personal attention, takes personal responsibility and uses teamwork when providing guest service

 Listens, apologizes with empathy, finds a solution and follows through when resolving guest problems

 Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis

 Assumes the responsibility to notice when the guest is not satisfied and uses their best judgment as to when it is appropriate to use the 100% Guest Satisfaction

 Performs other duties required to provide the service brand behaviour and genuine hospitality

Adhere to hotel policies and procedures

 Keeps immediate Supervisor promptly and fully informed of all problems or unusual matters of significance.

 Communicate effectively with guests, co-workers and the manager.

 Perform all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position.

 Maintain a favourable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment.

 At all times projects a favourable image of the Hotel to the public.

 Assist in the development of the Hotel business plan and ensure an overall understanding of its departmental goals and objectives.

 Attends work on time as scheduled.

 Follows safety and security rules and procedures.