[Melia Vinpearl North] Cluster Marketing Manager

• Lead the hotels social media marketing strategy and work in terms of content creation, advertising and boosting, tagging, UGC, UTM and tracking, reporting and more.

• Develop social media planning, guidelines and KPIs and make sure their strategy and content creation complies with the brand and company’s standards and policies

• Develop influencer outreach efforts and coordinate media and KOL FAM trips to hotels

• Support in establishing clearly USP of the hotels and make sure these are clearly represented and highlighted in all communications and marketing channels

• Support to make sure all hotels materials online and offline materials (collaterals, stationary, online promotions, event booths etc.) follow the brand’s official identity manuals

• Assist in the planning and execution of brand and hotels marketing campaigns.

• Manage implementation of online marketing campaigns to guarantee hotel reputation

• Communicate and submit appropriate material to all marketing channels and organizations that assists in promoting the hotel to ensure they are well equipped to sell the property.

• Coordinate media and marketing events at hotels including invitation, coordination with operations team, attendants reception etc.

• Coordinate communication and feed agencies with content and knowledge for better execution of their work

• Support in finding strategic online partnership opportunities within local market

• Oversee and coordinate hotel photo and video shooting when required.

• Monitor and analyse competitor, market trends and sales data, and use this information when developing strategies

• Compile reports for management showing results (ROI).

• Perform any duties assigned by the Management deemed necessary.