Public Relations Manager

• Media-related scope of work, from fielding media questions, pitching stories to the media, preparing media kits, organizing press conferences

• Strengthen the brand’s point of view to its main audience through media press releases and interviews, influencers and partners.

• Manage the production of graphic designer, content creator and others content-producing related

• Identify market trends and create insightful content on O2O channels, including social content, PR articles, on-site collaterals, online platform content.

• Consult on the management of multi-channel review sites, reputation, and advocacy; all together with Digital Marketing Manager

• Collaborate with agencies, vendor partners, and IHG brand team

• Managing the department’s annual budget and the setting of departmental goals

• Monitor budget and control expenses with a focus on his/her function’s costs

• Actively conduct content audits on stale content & information on all owned channels & collaterals

• Conduct monthly & quarterly reports on media performance, including paid–owned–earned channels.

• Build positive working relationships with management at IHG properties & corporate

• Take part, contribute ideas, and assist in all marketing campaigns, marketing activities, and marketing initiatives as briefed and assigned by the Director of Marketing.

• Monitor social, economic, and political trends that might affect the brand and company

• Recommend ways to enhance the firm's image on the basis of trends

• Train colleagues to make sure they deliver with compliance and to the standards we expect

• Drive a great working environment for teams to thrive - linking up departments to create a sense of one team

• Promote teamwork and quality service through daily communication and coordination with other departments