SENIOR MARKETING MANAGER tại Hội An

- Report directly to CEO, planning budget, KPI, forecast, reporting dashboard

- Manage team of 4 that is responsible for our magazine, all social media viral contents, all creative and brand events/ campaigns, KOLs and external communications

- Verify, edit & be ultimately responsible for all media contents (PR articles, press release, social posts, scrip, banners, social seeding...)

- Support Brand PICs for developing & editing brands contents (labels, TVC board...)

- Contribute to annual Brands strategies

- Manage risk and optimize all contents, assets, relationships and external opportunities

- Effectively position the brands by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover

- Actively generate valuable feedback to ensure building market share and brand awareness

- Ensuring smooth delivery and communications between vendors, brands, or external suppliers

- Responsible for recruiting, training & developing the sub team

- Work cross team with BUYERs to understand products, with external KOLs/ PR/ vendors and outsourced teams to create product viral directly to push sales

- Able to create creative marketing budget monthly, quarterly and per event/ campaign

- Study company brands and audiences

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers