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Mô Tả Công Việc
Position Summary:Responsible for developing and driving the Social-Commerce channels, included:Content creation, Influencer marketing, Social platform management (such astiktok & meta), Data analysis for KC across Baby & Child Care (Huggies brand).This position will support Assistant Digital Manager (ADM) to create, run and optimizethe social-commerce marketing model with key thrusts around:• Social platform management & content creation.• Online brand campaign activation, included: launch campaign, mini spike…• Influencer Marketing.• Data Analysis to win Social-commerce Algorithm.Main Responsibilities:1. Social platform management & content creation • Support ADM developing & implementing socom plan, monitoring & analyzing performance and market trends to maximize the online customer experience and achieve business growth. • Collaborate with Socom agency to manage monthly content creation such as livestream background/ script, video… as planned to reach business target • Follow up and optimizing real time performance of socom to reach monthly KPI; gather data, and figure out insights to improve results • Manage media buying of socom as business strategy • Weekly tiktok performance management & monthly report2. Online brand campaign activation, included: launch campaign, mini spike… • Support SMM & ADM to develop, manage, and optimize online brand campaigns based on marketing calendar to maximize brand awareness & consideration & achieve marketing goals… • Create engaging content, including videos and product images/ banner, and manage brand presence across online platforms like Facebook, TikTok, and e- commerce marketplaces. • Thematic campaign execution (Socom work with manager, EC campaign work direct with DMM) • Monthly EC Content design (banner/ SIS...) (Work direct with DMM)3. Budget record & reconcileKey Stakeholders:• Reporting to Senior Digital Marketing Manager/ Assistant Digital Manager• Key working peer relationships: Brand, Ecommerce teams, IT, Procurement, Legal• Key external stakeholders’ relationship: socom/ influencer agencies, technology vendors, socom partners, external brand partners
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Yêu Cầu Công Việc
• 1-2 years of experience in social-commerce marketing• Social-commerce marketing experience is a must. Ability to produce relevant and versatile content idea, including written copy and creative assets is highly appreciated.• Influencer marketing experience is adding scored• Excellent communication and strategic thinking skills• Can-do & Problem-solving mindset – being able to figure out root cause analysis, identify the pain points and suggest suitable corrective actions to solve problems• Experience working either within or with socom agencies/ socom platform (including local/ global partners or Tiktok Platform or start-ups) is an advantage• Data Analytics capability is highly appreciated.
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Hình thức
Full-time
Mức lương
Thỏa thuận
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