We are seeking an experienced Senior UI/UX Designer to lead the design and development of compelling user experiences for our digital products. The ideal candidate will have a deep understanding of user-centered design, strong visual design skills, and a proven track record of creating and delivering intuitive and engaging user interfaces. As a senior member of the team, collaborate with cross-functional teams, and take ownership of key design implementations throughout the product life cycle. Key Responsibilities: UI/UX DesignDesign and create polished, innovative, and user-friendly interfaces that enhance usability and engagement.Lead and manage the design process, from ideation to delivery, ensuring the creation of best-in-class user experiences across web, mobile, and desktop platforms.Build and maintain design systems and pattern libraries to ensure a cohesive look and feel across all products.User Research and Requirements AlignmentAs part of the product and customer engagement, lead and conduct usability testing and gather feedback from customers to refine designs implementations. Use data and analytics to inform design decisions, continuously improving the product experience.Develop and articulate design ideas and standards aligned with user needs, business objectives, and technical constraints.Translate research findings into detailed user flows, wireframes, and high-fidelity mockups.Collaboration & Communication:Work closely with business owners, product management and customer engagement, product owners, developers, and other stakeholders to define and implement innovative solutions for the product direction, visuals, and user experience.Present and defend design decisions to stakeholders, articulating how designs support both user and business goals.Collaborate with developers to ensure that designs are implemented accurately and effectively.Foster a collaborative, positive, and results-oriented team environment.UI/UX StandardsDevelop comprehensive UI/UX design standards, guidelines, and best practices to ensure a consistent and user-centered approach across all digital products.Create style guides, design systems, and component libraries for use by design and development teams.Lead the creation and maintenance of a scalable design system that standardizes UI components, typography, color palettes, and interaction patterns.Ensure that the design system supports responsive and accessible design principles.Work with product teams to enforce uniformity and ensure consistency in UI/UX across web, mobile, and desktop applications.Innovation & Trend Awareness:Stay updated on industry trends, emerging design technologies, and best practices in UI/UX to drive innovation within the design team.Proactively identify opportunities for improvement and innovation in existing products.