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Mô Tả Công Việc
Market Research & Proposal
Xem toàn bộ Mô Tả Công Việc
- Conduct market research, analyze competitors, and track hotel industry trends.
- Propose marketing programs, promotions, and events suitable for each season or special occasion.
- Prepare marketing budgets and monitor cost control.
Short-term & Long-term Planning
- Develop the annual Master Marketing Plan and detailed monthly/quarterly plans.
- Coordinate with internal departments to ensure effective campaign implementation across all outlets.
Customer Data Collection & Analysis
- Collect and analyze customer reviews, surveys, social media feedback, and loyalty program data.
- Provide insights to improve customer experience.
Branding Management
- Maintain Classyc Hotel’s brand image across all channels: online & offline.
- Plan initiatives to increase brand awareness, reach, and positioning.
Partnership Marketing
- Identify and collaborate with strategic partners: suppliers, travel agents, OTAs, influencers, and media partners.
- Manage marketing contracts and monitor third-party collaboration KPIs.
Campaign Reporting
- Track and report campaign results based on budget and pre-defined KPIs.
Yêu Cầu Công Việc
- Bachelor’s degree in Marketing, Business Administration, Hospitality, or related fields.
- At least 3 years of marketing experience in the hospitality industry
- Ability to plan, analyze data, and execute marketing campaigns.
- Knowledgeable in digital marketing, social media, PR, and event support.
- Strong communication, coordination, and teamwork skills.
- Proficient in MS Office, Excel, PowerPoint, and customer data analysis tools.
Hình thức
Quyền Lợi
- Competitive total compensation.
- 12 days of paid annual leave.
- 13th-month salary, holiday bonuses, company trips, service charge.
- Participation in social insurance and regular health check-ups.
- Meal and parking allowances.
- Company-provided laptop and office supplies.
- In-depth training through internal programs.
- Participation in team-building activities.
Mức lương
Thỏa thuận
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