Marketing Leader

Why We’re HiringOur products are now gaining attention not only from Vietnamese customers, but also from tourists across Taiwan, China, Hong Kong, South Korea, and Japan.To further expand our storytelling and brand appeal through both online and offline channels, we are seeking a marketing leader who can handle SNS operations, promotional planning, and product development.Position SummaryMarketing Leader (Full-time)This position will oversee SNS content, sales promotions, product planning, and brand storytelling.You will work closely with the CEO to shape the creative output of the brand.Key Responsibilities1 | SNS & Content Marketing● Planning and managing content for Instagram, Threads, TikTok, YouTube, and Xiaohongshu (RED)● Developing content calendars using products, culture, and travel insights● Writing multilingual captions (Japanese/Chinese/English)● Managing visual editing and KPI tracking (saves, views, conversions, etc.)2 | Retail Promotion & Campaigns● Designing POPs, displays, and seasonal promotional materials● Coordinating in-store events and tasting campaigns at locations like Takashimaya● Collaborating with sales staff to improve in-store engagement3 | Product Planning & Development● Proposing and naming new products (gift sweets, snacks, souvenirs)● Developing original merchandise (postcards, totes, mugs, etc.)● Creating product concepts and overseeing from prototype to POP4 | Brand Storytelling● Refining visual and verbal expressions of the brand (copywriting, imagery)● Translating Vietnamese culture into gift form through design and narrative________________________________________About STAR KITCHENSTAR KITCHEN is a gift and food brand founded in Vietnam by a Japanese entrepreneur, with a mission to share the culture of Vietnam with the world.Founded in 2013 in Ho Chi Minh City, our journey began with a small cooking studio.We started by offering Japanese cooking and sweets classes for Vietnamese people, creating moments where food became a bridge between cultures.From there, we expanded into a Japanese sweets brand. Our products were sold at locations such as Takashimaya Ho Chi Minh, convenience stores, and even Starbucks.Later, a new vision emerged: to introduce the world to the beauty and flavor of Vietnam. STAR KITCHEN began developing unique sweets inspired by Vietnamese landscapes and food culture.Today, we have evolved into a brand that transforms Vietnamese culture into “gift experiences,” offering memorable products at major department stores, airports, and tourist spots.“A taste of travel memories, in every bite.”We translate Vietnam’s scenery, flavors, language, and stories into food and gift experiences.As a proudly Vietnamese-born brand, we aim to share the charm of Vietnam with the world.More details: https://www.starkitchen-vietnam-gift.com/en