I. Strategic Brand Management
• Own and develop the end-to-end brand strategy: positioning, architecture, innovation roadmap, and go-to-market plans.
• Build annual brand plans aligned with business objectives and market opportunities.
• Monitor brand performance (P&L, volume, margin, equity) and recommend corrective actions.
II. Brand Equity Development
• Build and grow distinctive brand assets (color palette, logos, slogans, brand characters).
• Strengthen brand salience, relevance, and perceived differentiation in consumers' minds.
• Multi Brand Management.
III. Integrated Marketing Campaigns
• Lead 360° marketing campaigns (ATL/BTL/Digital) with cohesive brand storytelling.
• Ensure all creative assets are aligned with brand guidelines and local consumer insights.
• Measure campaign performance (ROI) and optimize for business impact.
IV. Innovation & Product Development
• Drive the innovation pipeline based on consumer insights, concept testing, and business validation.
• Collaborate with R&D, production, and regional teams to deliver new products on time and in full.
• Build compelling brand stories for new product launches.
V. Consumer & Market Insight
• Leverage market data, brand tracking, and digital analytics to inform brand strategies.
• Translate insights into concrete actions that drive awareness, trial, and loyalty.
VI. Cross-Functional Collaboration
• Partner with Sales, E-commerce, Content, Digital, and other functions for seamless execution across platforms.
• Align internal stakeholders around brand vision and priorities.
VII. Leadership & Team Development
• Mentor ABM, junior marketers and foster a culture of ownership, creativity, and data-driven thinking.