Define the brand’s positioning in the market, ensuring alignment with the company’s overall objectives of developing long-term brand strategies for growth and expansionDevelop and ensure consistent brand messaging through advertising, packaging, website, social media, Ecommerce & Social commerce platforms (Shopee, Tiktokshop)Plan and execute integrated marketing campaigns/events to promote brand awareness and drive product sales, including digital, retail, and influencer campaigns.Oversee the creation of marketing materials (Key visual, content, creatives,...) that support the brand's narrative and enhance consumer engagement.Conduct market research to understand customer needs, behaviors, and trends, ensuring the brand is aligned with consumer expectations.Work closely with sales, E-commerce, Affiliate, and Digital teams to ensure seamless execution of brand strategies and campaignsFrequently monitor KPIs such as market share, consumer perception, social listening and sales performance to evaluate brand health.