Develop and execute a results-driven, multi-platform communications strategy and plan for a diversified portfolio of clients.Create and manage the development and delivery of media outreach, press conferences, media gathering, press releases, articles, TV features as well as other PR mediums such as messaging tracks, Q&As, spokesperson briefings, reactive and holding statements, media responses, and manage pitching of stories to journalists, and handling media inquiries.Plan, implement and manage PR campaigns for clients.Develop and implement crisis communications advice and media strategy.Develop and maintain strong relationships with journalists, influencers, government partners and media outlets to facilitate positive PR outcomes.Lead, supervise, and mentor junior team members, providing guidance, direction, and support in executing PR campaigns.