An Account Executive has the ability and experience to play a primary implementation role in clients work. He/she must have a good understanding about integrated communications, including Public relations, ATL and BTL Brand activations, Productions…; be able to handle direct client contact and have the potential to become a good program developer, presenter and counselor.
- Perform day-to-day account work which may include: drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
- Present company’s credential to new clients to get brief for projects.
- Get briefs from clients and understand their requirements properly.
- Brainstorm and work with internal function teams to devise communication plans that meet client’s brief and budget.
- Present plan idea and propose cost in pitching process.
- Act as a liaison between client, outside suppliers (graphic designers, photographers, A/V houses, etc.) and, as appropriate, other internal and external audiences (e.g., employees, media, interest groups).
- Manage from planning to execution of project to ensure client requests are met in a timely.
- Proactively communicate with client, be responsible to keep update and report project status at every stage.
- Make report after completing phase/ projects with evaluation.
- Follow up payment, report to Account Manager.